From the Rock Hill Herald: http://www.heraldonline.com/2012/03/21/3837046/thousands-eat-ice-cream-for-breakfast.html
Thousands of people across the world stopped to eat ice cream for breakfast today in honor of Bruce Rosenberg, Rock Hill’s Jewish champion of Christmas lights who died last week in the arms of his daughter.
On March 21, 2011, Rosenberg was diagnosed with cancer — Stage 4 Metastatic Melanoma. One of the things that came to mind as he battled the disease was to "Have Ice Cream for breakfast." It was a metaphor for living life.
He wanted March 21 to be "Eat Ice Cream for Breakfast Day" to remind people to live a full life and not take even the small things for granted. He created a Facebook page to spread the word.
Thousands of people across the world stopped to eat ice cream for breakfast today in honor of Bruce Rosenberg, Rock Hill’s Jewish champion of Christmas lights who died last week in the arms of his daughter.
On March 21, 2011, Rosenberg was diagnosed with cancer — Stage 4 Metastatic Melanoma. One of the things that came to mind as he battled the disease was to "Have Ice Cream for breakfast." It was a metaphor for living life.
He wanted March 21 to be "Eat Ice Cream for Breakfast Day" to remind people to live a full life and not take even the small things for granted. He created a Facebook page to spread the word.
Rosenberg lost his battle with melanoma just nine days short of March 21. But that didn't stop thousands from eating ice cream today to honor his wishes. More than 3,700 people from Canada to Australia signed up on the page, and hundreds have posted photos of their morning ice cream indulgences.
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